Legal
Privacy Policy
Last updated: June 11, 2026 · Effective: June 11, 2026
Plain English summary: We collect only what we need to run the service. We don't sell your data. We use Stripe for payments and Resend for email — both are reputable services with their own privacy protections. You can request deletion of your account and data at any time.
1. Who We Are
DealerPlaybook ("DealerPlaybook," "we," "us," or "our") is a sole proprietorship. Our service is available at dealerplaybook.ai and at automotive-insight-suite.replit.app.
For privacy-related questions, contact us at: support@dealerplaybook.ai
2. Information We Collect
Information you provide directly
- Account information: Email address and password when you register
- Payment information: Billing details when you purchase a plan — collected and processed by Stripe, Inc. We do not store your full card number on our servers
- Vehicle data: Information about vehicles you track — make, model, year, purchase price, repair costs, sale price, notes
- AI tool inputs: Descriptions, vehicle details, and prompts you enter when using AI-powered features
- Waitlist email: If you submit your email for a waitlist, we store that email address and the plan tier you selected
- Support communications: Any emails or messages you send to our support team
Information collected automatically
- Usage data: Features you use, pages you visit, buttons you click, and time spent in the app
- Device & browser information: IP address, browser type, operating system, device type
- Cookies and local storage: Session tokens and preferences necessary to keep you logged in and remember your settings
- Error logs: Technical error information to diagnose bugs and improve stability
3. How We Use Your Information
We use the information we collect to:
- Create and manage your account
- Deliver the service — storing your vehicles, running AI analyses, displaying your pipeline
- Process payments via Stripe
- Send transactional emails (receipts, password resets, account notices) via Resend
- Send product updates and marketing emails if you have opted in — you can opt out at any time via the unsubscribe link in any email
- Respond to support requests
- Improve the product — understanding usage patterns to prioritize features
- Prevent fraud, abuse, and unauthorized access
- Comply with legal obligations
4. How We Share Your Information
We do not sell, rent, or trade your personal information to any third party for their marketing purposes. We share data only in the following limited circumstances:
Service providers
- Stripe, Inc. — payment processing. Their privacy policy is at stripe.com/privacy
- Resend, Inc. — transactional and marketing email delivery
- Replit, Inc. — our cloud infrastructure provider. Your data is hosted on Replit's infrastructure
- OpenAI / AI providers — when you use AI features, your input (vehicle description, damage notes, etc.) is sent to an AI API to generate a response. We do not send personally identifiable information beyond what you type in the AI prompt
Legal requirements
We may disclose your information if required to do so by law, court order, or valid governmental request, or to protect the rights, property, or safety of DealerPlaybook, its users, or the public.
Business transfers
If DealerPlaybook is acquired, merged, or its assets are sold, your information may be transferred as part of that transaction. We will notify you via email before any such transfer occurs.
5. Data Retention
We retain your account data for as long as your account is active. If you delete your account, we will delete your personal data within 30 days, except where we are required to retain it for legal or accounting purposes (such as transaction records, which we retain for up to 7 years as required by financial regulations).
Waitlist email addresses are retained until you unsubscribe or ask to be removed.
6. Security
We take reasonable technical and organizational measures to protect your data, including:
- HTTPS/TLS encryption for all data in transit
- Passwords stored using industry-standard hashing (never in plain text)
- Payment data handled entirely by Stripe — we never touch raw card numbers
- Access to production systems limited to authorized personnel only
No system is perfectly secure. If we become aware of a data breach that affects your personal information, we will notify you by email within 72 hours of becoming aware, where legally required.
7. Cookies
We use only the cookies necessary to operate the service:
- Session cookies: Keep you logged in during your session
- Preference cookies: Remember your settings (e.g., which tab you had open)
We do not use advertising cookies or sell cookie data to third parties. You can disable cookies in your browser settings, but some features of the service may stop working if you do.
8. Your Rights (GDPR / CCPA)
Depending on where you live, you may have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you
- Correction: Request that we correct inaccurate or incomplete data
- Deletion: Request that we delete your personal data ("right to be forgotten")
- Portability: Request your data in a portable format (CSV or JSON)
- Opt-out of marketing: Unsubscribe from marketing emails at any time via the unsubscribe link in any email, or by contacting us
- California residents (CCPA): You have the right to know what data we collect and the right to opt out of the sale of personal information. We do not sell personal information.
To exercise any of these rights, email us at support@dealerplaybook.ai. We will respond within 30 days.
9. Children's Privacy
DealerPlaybook is not intended for anyone under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us immediately and we will delete it.
10. Third-Party Links
The service may contain links to external websites (such as auction sites, parts suppliers, or marketplace listings). We are not responsible for the privacy practices of those sites. We encourage you to read their privacy policies before providing any personal information.
11. Changes to This Policy
We may update this Privacy Policy from time to time. When we make material changes, we will notify you by email (at the address associated with your account) and update the "Last updated" date at the top of this page. Your continued use of the service after changes take effect constitutes your acceptance of the updated policy.
12. Contact Us
For any privacy-related questions, data requests, or concerns: