Last updated: June 11, 2026 · Effective: June 11, 2026
Plain English summary: We collect only what we need to run the service. We don't sell your data. We use Stripe for payments and Resend for email — both are reputable services with their own privacy protections. You can request deletion of your account and data at any time.
DealerPlaybook is operated by DealerPlaybook LLC, a New Hampshire limited liability company ("DealerPlaybook," "we," "us," or "our"). Our service is available at dealerplaybook.ai and at app.dealerplaybook.ai.
For privacy-related questions, contact us at: support@dealerplaybook.ai
We use the information we collect to:
We may create aggregated, anonymized, or de-identified data derived from your use of the Service — for example, repair cost estimates and actuals, vehicle attributes, regional pricing, and market data — in a form that does not identify you or any individual. We may use, retain, and disclose this aggregated and de-identified data for any lawful business purpose, including improving our products and AI models, industry research and benchmarking, and providing or licensing analytics and insights to third parties. We do not sell data that personally identifies you.
We do not sell, rent, or trade your personal information to any third party for their marketing purposes. We share data only in the following limited circumstances:
We may disclose your information if required to do so by law, court order, or valid governmental request, or to protect the rights, property, or safety of DealerPlaybook, its users, or the public.
If DealerPlaybook is acquired, merged, or its assets are sold, your information may be transferred as part of that transaction. We will notify you via email before any such transfer occurs.
We retain your account data for as long as your account is active. If you delete your account, we will delete your personal data within 30 days, except where we are required to retain it for legal or accounting purposes (such as transaction records, which we retain for up to 7 years as required by financial regulations).
Waitlist email addresses are retained until you unsubscribe or ask to be removed.
We take reasonable technical and organizational measures to protect your data, including:
No system is perfectly secure. If we become aware of a data breach that affects your personal information, we will notify you by email within 72 hours of becoming aware, where legally required.
We use only the cookies necessary to operate the service:
We do not use advertising cookies or sell cookie data to third parties. You can disable cookies in your browser settings, but some features of the service may stop working if you do.
Depending on where you live, you may have the following rights regarding your personal data:
To exercise any of these rights, email us at support@dealerplaybook.ai. We will respond within 30 days.
DealerPlaybook is not intended for anyone under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us immediately and we will delete it.
The service may contain links to external websites (such as auction sites, parts suppliers, or marketplace listings). We are not responsible for the privacy practices of those sites. We encourage you to read their privacy policies before providing any personal information.
We may update this Privacy Policy from time to time. When we make material changes, we will notify you by email (at the address associated with your account) and update the "Last updated" date at the top of this page. Your continued use of the service after changes take effect constitutes your acceptance of the updated policy.
For any privacy-related questions, data requests, or concerns: